These days, employees are more aware of what they want from a job. There has been a rising trend when it comes to reshuffling in the job market in recent years, meaning employees are quitting their jobs to find better compensation or working conditions elsewhere.
They believe it is easier to do this by switching jobs than negotiating in their current workplaces.
This makes the job market candidate-driven, where employees must be more competitive to recruit the best talent possible. To achieve this, they must shift their recruitment strategies to appeal to candidates. Here are some ways your own business can do just that.
Streamline the Recruitment Process
With the wide acceptance of remote working conditions, companies are competing to find talent everywhere. Expanding candidate pools means that they need to streamline their hiring processes. To stay competitive, 59% of employers report shortening their recruitment process to close the talent gap.
You can do this yourself by using virtual screenings and interviews to cut down on time. Many companies also use recruitment software that utilizes artificial intelligence (AI) to perform decision-making, pattern recognition, and language processing tasks automatically.
This helps them screen resumes and schedule interviews to more efficiently manage candidate pools. AI assistants can also schedule interviews and automate responses to candidate questions.
Offer Competitive Compensation and Benefits
With candidates becoming more selective about their priorities in the workplace, employers need to offer more competitive compensation and benefits to better appeal to them. You can decide on a competitive salary rate by calculating median salaries in the industry and researching the cost of living or economic fluctuations that may impact your candidates’ needs.
Meanwhile, your benefits can come in the form of meal access, gym memberships, or laid-back dress codes. Surveys have also shown that work-life balance is the highest priority benefit for candidates. The best way to encourage work-life balance is by offering flexibility in work hours and work set-ups. If you can, offer hybrid or work-from-home options.
Work on Your Brand Image
A good brand image can determine whether a candidate signs with or ghosts you. When your identity aligns with their beliefs and values, they resonate better with you. This is why you need an online presence that is professional and reliable.
Make sure that your website and social media are easy to navigate and understand, and that you have systems in place to respond to inquiries that come through these platforms.
Curate your image by creating positive stories that discuss your company’s achievements and workplace culture. Lastly, encourage your employees to write online reviews on websites like Glassdoor, where many potential hires do their research.
Treat Everyone as a Potential Employee
Once a candidate expresses interest, they can become a potential employee or a referral source. Candidates who have a positive recruitment experience are likely to share their experiences across their networks. So whether you’re actively recruiting or on a hiring freeze, you should create a good candidate experience and keep them engaged.
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Let them know you will keep them in your database so that when hiring recommences, you can reconsider them for the position. You should also create content with recruitment in mind. Focus on engaging with potential employees through blogs, campaigns, or videos by sharing insights about the company and your industry.
A candidate-driven job market challenges a workplace to be at its best. Adopting these strategies can help you better meet their preferences and stay competitive in finding top talent.