If you’re wondering how to monetize your Pinterest account but aren’t sure where to start, this article is for you. The number of people using Pinterest every month has dropped by 6% worldwide in the past year.

Does that signify its decreasing importance? Hardly. There are still 431 million people throughout the world who use Pinterest. Plus, they watch nearly a billion videos per day on the platform. The potential for profit for brands and opinion leaders is apparent.

How to Make Money on Pinterest

In today’s digital age, Pinterest has emerged not just as a platform for inspiration but also as a potential source of income for content creators, influencers, and businesses. If you’ve ever wondered about monetizing your Pinterest presence, you’re not alone.

In this article, we’ll delve into the details of how to make money on Pinterest and the importance of followers in this process.

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Contents

How to Make Money on Pinterest

You presumably wanted to know how to monetize Pinterest or make money on Pinterest. Or perhaps the prospect of earning an income via Pinterest piqued your interest.

You’ve probably heard this repeatedly from bloggers and other online opinion leaders. You probably didn’t give it much thought, like I didn’t, because you didn’t think you could actually make money on Pinterest.

Can You Make Money on Pinterest?

Yes, especially if you are an online business like a blog or an influencer like a celebrity. Depending on your industry and approach, Pinterest can be used in a variety of profitable ways. Pinterest is a fantastic area for online retailers and product-based enterprises to attract shoppers during the research process.

About eighty-five percent of Pinterest users (affectionately known as “Pinners”) say they turn to the site first when embarking on a new endeavor. They’re browsing for ideas, therefore this is a great place to display your wares.

Partner with Brands

Using the premium partnership feature, you can tag your brand partners in your Idea Pins. To add the paid collaboration label to your Idea Pin and tag your partner business, all you have to do is use the app. Once they give the green light, their logo will join your Idea Pin.

Brands have the option of promoting your Idea Pins as advertisements, allowing you to reach a wider audience. You negotiate the fee and payment details with the company face-to-face when you use the premium partnership service. Pinterest will not be a part of the transaction financially.

Make Your Idea Pins Shoppable

Adding product tags to your Idea Pins facilitates users’ perusal of your preferred items. You can look up and label any item in the database that you feel confident recommending to your readers.

You can also add affiliate links to your Idea Pins and get paid a commission when people click on them and make a purchase. Since Pinterest isn’t a party to affiliate agreements, the terms you’ve negotiated for your commission with third-party retailers or programs will apply.

Drive Traffic With Ads

Sometimes, in order to make money, you have to spend it. The results of purely organic efforts are limited. Investing in advertising can help your message spread further. You can tailor your promoted pins to achieve a variety of objectives, such as expanding your Pinterest following or generating more website clicks.

Promoted pins are indistinguishable from regular pins, and they appear in the home feed, category feeds, and search results of your target audience. Shopping ads, which are taken straight from your product catalog, are only one example of the many ad formats accessible.

Join the Pinterest Creator Fund

If you are approved into the Pinterest Creator Fund, you will receive a number of benefits. You may be wondering, “What is the Pinterest Creator Fund?” The program lasts for five weeks, during which time participants learn from Pinterest professionals, network with other content creators, and (hopefully) secure sponsorship deals from major brands.

Did I not already say $25,000? It’s a combination of a monetary award, advertising credits, and a budget for new tools. The Creator Fund is a “new initiative focused on the growth and success of underrepresented creators: people of color, people with disabilities, and members of the LGBTQ+ community.”

Join the Pinterest Creator Rewards Program

The Creator Fund doesn’t accept people like you, huh? Check out Creator Rewards to see if that’s a better fit. Makers can participate in the Creator Rewards program to receive compensation for their unique Idea Pins in response to Pinterest’s daily prompts.

Pinterest claims that its prompts would detail measurable engagement objectives such as increasing the number of saves, replies, and “takes” on an idea pin. If you meet the participation targets, you’ll get paid the next month.

Since Pinterest’s Creator Rewards program is still in its early stages of development, only a select few are currently eligible to apply.

The Magic Number: Followers Required to Make Money on Pinterest

  • It’s Not Just About the Count: Contrary to popular belief, there isn’t a specific threshold of followers you must reach to start making money on Pinterest. Instead, engagement and quality content matter more. Having a smaller but engaged audience can be just as profitable.
  • Affiliate Marketing: Even with a modest follower count, you can promote products as an affiliate and earn a commission on sales made through your pins.

Selling on Pinterest: A Guide to E-commerce

  • Set Up a Business Account: Before selling, switch to a Pinterest business account to access tools like Pinterest Shopping Ads and Catalogs.
  • Pin Product Images: Ensure the photos are high-quality and represent your products authentically.
  • Use Rich Pins: These provide more information about the product directly on Pinterest and can boost sales.

Ascending the Content Ladder: Becoming a Pinterest Content Creator

  • Create Original Content: Unique, high-quality pins will make you stand out.
  • Engage with Your Audience: Respond to comments, collaborate with others, and participate in group boards.
  • Leverage Pinterest Analytics: Use the platform’s built-in tools to understand what your audience likes and refine your content strategy accordingly.

Path to Pinterest Popularity: Tips for Becoming Famous

  • Consistency is Key: Pin regularly to ensure your content gets seen.
  • Diversify Your Pins: Showcase a range of topics and styles to attract a broader audience.
  • Engage with Trends: Jumping onto trending topics can increase your visibility.

Rapid Growth: Strategies to Gain 1k Pinterest Followers Quickly

  • Promote on Other Platforms: Share your Pinterest profile on your other social media channels.
  • Collaborative Boards: Joining group boards can expose your content to a wider audience.
  • Engaging Descriptions: Craft pin descriptions that entice users to click and follow.

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Conclusion

An effective Pinterest marketing strategy can be developed at any time. You just read about a few of the methods that you may make money on Pinterest, but it’s important to remember that it all comes down to building an audience.

Since Pinterest is primarily a visual medium, it stands to reason that the bar is set high for original pins. As luck would have it, Pinterest has a whole manual dedicated to its Creative Best Practices. It explains how to make a pin seem its best and how to get the attention of other Pinners.

Monetizing Pinterest isn’t solely a numbers game. While having a significant number of followers can undoubtedly enhance earning potential, engagement, consistency, and quality content remain paramount.

By understanding the platform’s nuances and employing smart strategies, anyone can pave their way to Pinterest profitability. Whether you’re starting with ten followers or a thousand, the potential for growth and income on Pinterest is immense.