There is no doubt that “being online” is a must for every business, especially as more and more people throughout the world become tech-savvy. In 2023, there were actually more and more persons 65 and older who used PCs and smartphones.
It is time to make an investment in creating your own websites now that you are aware that your target patients are frequent internet users.
If the aforementioned justification wasn’t enough, we’ve outlined five additional reasons why you should have a website. And before you even consider it, no, a Facebook company page is most definitely not sufficient.
Contents
Trustworthiness and Professionalism
You want to demonstrate as a healthcare professional that the years you’ve spent developing the skills and information essential to launching your career are ones that merit respect. 75% of IT users tend to evaluate a company’s credibility based on its website.
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Patients want a healthcare practitioner who takes the time to reach out to them when it comes to their health, and a website is essential to building a long-lasting relationship. For healthcare clinics, iMatrix has been the pioneer in creating individualized, mobile-responsive websites.
Individualized Brand Identity
By telling the story of who you are as a medical professional on your website, you can set yourself apart from all of your other colleagues.
The possibilities are endless for how a personalized website can present information about your chiropractic practice and its services in more engaging and user-friendly ways, from interactive at-home assessments to high-quality pictures of your facility and even creating social proof by allowing clients to leave reviews of the caliber of your services.
Reach of Search Engines
According to a study, businesses that heavily invest in social media marketing see more traffic from search engine results than social network ads.
This means that being visible on Google, Firefox, or Ecosia is a more efficient method to reach your customers, and you can’t do it without a website.
Analytical Data Accessibility
Another reason why having your website is essential is that, in contrast to the restricted information from social media analytics, you can learn even the smallest details about the activities of the visitors to your site.
You may acquire more specific information about visitors for free by using Google Analytics on your website. Because of this, you can:
- Examine prospective new markets
- Look for Resonant Content
- Analyze behavioral trends and flow
- Discover Traffic Sources
You might be able to optimize your website using these results to draw in more visitors in the future.
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Social Media Platforms That are Overly Used
The benefits of having a website and the drawbacks of merely having a social media profile have both been discussed in this article. But in actuality, why not advertise for nothing if you can? Because so many companies have this belief, social media platforms are overrun with companies that operate similarly to yours.
Consumers are using social media sites like Facebook less frequently now than in 2017. This indicates that it is more important than ever to build a website that will facilitate communication with your target market and grow your business.
