Xiaomi had been around for quite some time and it is also known as the second-largest smartphone maker company all over the world only next to apply but that is not the case anymore. Xiaomi had a 17% share of global smartphone shipments, ahead of Apple’s 14% and behind Samsung’s 19%.

In the fiercely competitive world of smartphones, two names often stand out: Apple, the American tech behemoth, and Xiaomi, the rapidly rising Chinese electronics company.

While Apple has long held the title of the industry leader, recent trends have indicated that Xiaomi is not just trailing behind but might be surpassing the tech giant in certain aspects.

This article delves deep into the ongoing battle between the two brands and evaluates if Xiaomi is indeed beating Apple.


Xiaomi Takes Over Apple in World Market

“Xiaomi is growing its overseas business rapidly,” Canalys Research Manager Ben Stanton said in a press release, noting shipments increased 300% year-on-year in Latin America and 50% in Western Europe.

Xiaomi Takes Over Apple in World Market

Smartphone Shipment Growth

The Chinese smartphone maker posted year-on-year smartphone shipment growth of 83% versus 15% for Samsung and 1% for Apple. Stanton noted, however, that “Xiaomi phones are still skewed toward the mass market with the average selling price of its handsets 75% cheaper than Apple’s.”

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“It will be a tough battle, with Oppo and Vivo sharing the same objective, and both willing to spend big on above-the-line marketing to build their brands in a way that Xiaomi is not,” Stanton said.

“All vendors are fighting hard to secure component supply amid global shortages, but Xiaomi already has its sights set on the next prize: displacing Samsung to become the world’s largest vendor.”

Xiaomi has benefitted from Huawei’s struggles. Huawei was once the largest smartphone player in the world, but U.S. sanctions cut the Chinese company off from critical supplies including software and chips, causing its sales to plunge.

While smartphones still account for the majority of Xiaomi’s revenue, it is looking to get into new business areas. In March, the technology firm announced plans to launch an electric vehicle business and invest $10 billion over the next 10 years. Time will only tell what the future has on hold.

Market Share: Xiaomi vs. Apple

As per recent statistics, Xiaomi has made significant inroads in the global smartphone market. In many regions, especially in Asia, Xiaomi’s market share has seen consistent growth, while Apple’s share remains stable. This is partly because of Xiaomi’s diverse range of products catering to both budget and premium segments.

Does Xiaomi Copy Apple?

The accusation that Xiaomi copies Apple has been a longstanding one. From the design of their phones to the UI elements in their MIUI operating system, parallels have been drawn between Xiaomi and Apple products.

While it’s undeniable that some inspiration might have been taken, Xiaomi has consistently worked on differentiating its products and bringing unique innovations to the table.

Ranking of Xiaomi in the World

The rise of Xiaomi has been meteoric. From being a relatively unknown brand a decade ago to becoming one of the top smartphone manufacturers globally, Xiaomi’s journey is commendable.

Recent reports suggest that Xiaomi might have surpassed Apple in terms of global smartphone shipments, a testament to its widespread popularity and market strategy.

Why Xiaomi Might Be Better than Apple for Some Users

  1. Affordability: Xiaomi offers a broad spectrum of devices, from budget to flagship, giving users more choices at different price points.
  2. Customization: MIUI, Xiaomi’s custom Android skin, offers a higher degree of customization compared to Apple’s iOS.
  3. Variety: Xiaomi releases numerous models every year, catering to different segments and preferences.

Xiaomi’s Success in China

In its home ground, China, Xiaomi’s success can be attributed to its understanding of local consumer preferences, aggressive pricing, and innovative marketing strategies. Moreover, its wide range of products, from smart home devices to wearables, has made it a household name in China.

iPhone 12 Users Switching to Xiaomi 13: A Trend?

With the release of Xiaomi’s flagship devices that rival the specs and performance of Apple’s premium phones but at a fraction of the cost, some reports suggest that users, especially in Asian markets, are making the switch.

However, brand loyalty, especially among Apple users, is strong, making this a trend to watch rather than a confirmed shift.

Is Xiaomi More Popular than Apple?

While Xiaomi is gaining ground rapidly, especially in markets like India and China, Apple’s global brand appeal remains unparalleled. In terms of sheer popularity and brand recognition, Apple still holds an edge. However, the gap is narrowing, and the dynamics might change in the coming years.

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Final Words

After the usual fall releases of new models, Samsung and Apple shipments are also predicted to increase. Unlike Apple and Samsung, who both have exclusive operating systems and in-house chipmaking capabilities, Xiaomi doesn’t have anything that sets them apart in terms of service or production.

Lei is aware of the difficulties and says he expects a tight “seesaw game” in the future. Xiaomi announced in March that they would be investing $10 billion over a decade to expand into the electric vehicle market.

Growing the new firm by making it an integral part of an organisation selling anything from cellphones to lifestyle items is one option. The battle between Xiaomi and Apple is a testament to the ever-evolving nature of the tech industry.

While Apple remains a dominant force, Xiaomi’s growth, driven by innovation, affordability, and market understanding, indicates a shifting landscape. Only time will tell who will emerge as the ultimate winner in this global tech showdown.